Comprehend the Digital Product

Topic: COMPREHEND THE DIGITAL PRODUCT

(Introduction to UX/UI: What’s the Difference?)

Sixty (60) Information System students will receive an in-depth training in understanding the analogy of different digital products. This will challenge their intellect and interest in sociology, cognitive science, in people and in great products that UX (User Experience) and its principles provide. Further, this will visually inclined them to brother-in-arms: UI (User Interface) Design. Both elements are crucial to a product and work closely together.

As Rahul Varshney, Co-creator of Foster.fm puts it:

“User Experience (UX) and User Interface (UI) are some of the most confused and misused terms in our field. A UI without UX is like a painter slapping paint onto canvas without thought; while UX without UI is like the frame of a sculpture with no paper mache on it. A great product experience starts with UX followed by UI. Both are essential for the product’s success.”

Professional certificates will be provided for the training attendees.